Download or View the FaceBook IPO Prospectus Here
3 February 2012
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I’ll be analyzing the FaceBook Prospectus in a series of upcoming blog postings. In the meantime, feel free to download the Word version, PDF version or view it online.
High Level Summary
- Our mission is to make the world more open and connected.
- FB seems like a closed system to me…
- People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them to the people they care about.
- FB is the quintessential digital yearbook…
- Developers can use the Facebook Platform to build applications (apps) and websites that integrate with Facebook to reach our global network of users and to build products that are more personalized, social, and engaging.
- Zynga is the only development company making real money…
- Advertisers can engage with more than 800 million monthly active users (MAUs) on Facebook or subsets of our users based on information they have chosen to share with us such as their age, location, gender, or interests. We offer advertisers a unique combination of reach, relevance, social context, and engagement to enhance the value of their ads.
- We believe that we are at the forefront of enabling faster, easier, and richer communication between people and that Facebook has become an integral part of many of our users’ daily lives. We have experienced rapid growth in the number of users and their engagement.
